GLOBAL HOSPITALITY STRATEGY

Favio Jurado

Global Hospitality, Tourism & Destination Growth Strategist

Building hospitality brands people choose, remember, and return to.

I advise hotels, restaurants, bars, chefs, hospitality groups, and destination-led concepts on strategy, positioning, market growth, guest experience, and cultural relevance across the United States and Latin America.

My work connects commercial strategy with brand, culture, and human experience—helping hospitality concepts become more distinctive, more relevant, and better positioned for long-term growth.

Discuss a Project View My Experience

CEO, FG Strategy Group . Co-Founder. Flavored Marketing
Featured in El Comercio, Peru 21 & VoyageMIA.

GLOBAL HOSPITALITY STRATEGY

Favio Jurado

Global Hospitality, Tourism & Destination Growth Strategist

Building hospitality brands people choose, remember, and return to.

I advise hotels, restaurants, bars, chefs, hospitality groups, and destination-led concepts on strategy, positioning, market growth, guest experience, and cultural relevance across the United States and Latin America.

My work connects commercial strategy with brand, culture, and human experience—helping hospitality concepts become more distinctive, more relevant, and better positioned for long-term growth.

Discuss a Project View My Experience

CEO, FG Strategy Group . Co-Funder. Flavored Marketing
Featured in El Comercio, Peru 21 & VoyageMIA.

GLOBAL HOSPITALITY STRATEGY

Favio Jurado

Global Hospitality, Tourism & Destination Growth Strategist

Discuss a Project View My Experience

WHAT I DO

Strategy that

connects brand,

experience, and growth.

Hospitality is not built through visibility alone. It is built through clear positioning, meaningful experiences, commercial discipline, and a deep understanding of why people choose one brand over another.

I work with hospitality leaders to identify the right opportunities, make stronger strategic decisions, and turn brand relevance into measurable business value.

Hospitality &
Concept Strategy

Positioning and strategic direction for hotels, restaurants, bars, hospitality groups, and lifestyle concepts.

  • Concept and brand positioning
  • Audience and occasion definition
  • Competitive differentiation
  • Guest journey and experience strategy
  • Portfolio and multi-location planning

Growth &
Commercial Strategy

Commercial systems designed to generate demand, improve customer value, and support sustainable growth.

  • Go-to-market and launch strategy
  • Demand generation
  • Customer acquisition and retention
  • Local market growth
  • Commercial priorities, KPIs, and attribution

Brand & Cultural
Relevance

Building brands that participate meaningfully in hospitality, culture, tourism, and lifestyle.

  • Brand storytelling and narrative
  • Cultural relevance
  • Guest and customer experience
  • Team culture and service mindset
  • Brand collaborations and partnerships

Tourism, Destinations
& Investment

Strategy for destinations, tourism initiatives, and hospitality-led real estate and investment projects.

  • Destination positioning
  • Tourism product development
  • Public-private collaborations
  • Market analysis and opportunity mapping
  • Investment strategy and advisory
Discuss a Strategic Opportunity

EXPERIENCE

Real Projects.
Real Impact.

A selection of the work, collaborations, and initiatives that have shaped my career across the United States and Latin America.

Start a Conversation
Elegant restaurant dining room and cocktail bar

EXPERIENCE / 01

Restaurants & Bars

I work with restaurant and bar concepts to connect culinary identity with business direction. My approach brings together positioning, storytelling, guest experience, and commercial strategy to help each concept build meaningful relationships and grow with purpose.

Concept & Positioning

Clarifying what makes a concept distinctive, who it serves, and how it connects with its market.

Brand & Guest Connection

Connecting brand storytelling and cultural relevance with the guest experience.

Growth & Partnerships

Exploring commercial opportunities, strategic relationships, and pathways into new markets.

Let’s Talk
Luxury hotel and resort swimming pool

EXPERIENCE / 02

Hotels & Resorts

I help hotel and resort brands connect their identity with the experiences and expectations of their guests. My approach brings together brand positioning, commercial direction, and cultural insight to strengthen their relevance and explore opportunities for growth.

Brand & Positioning

Defining a distinctive identity that reflects the property, its destination, and the audiences it aims to reach.

Guest Experience

Connecting the brand promise with meaningful experiences across hospitality, gastronomy, and local culture.

Commercial Direction

Identifying audiences, partnerships, and market opportunities that support the property's business goals.

Let’s Talk
Coastal destination with beachfront buildings

EXPERIENCE / 03

Destinations & Tourism

I approach destinations as places where culture, hospitality, and business come together. My focus is on connecting local identity with a broader international perspective, helping tourism concepts communicate their value and build meaningful relationships across markets.

Destination Identity

Bringing a place's culture, gastronomy, and distinctive experiences into a clear and compelling narrative.

Market Connections

Exploring relationships between destinations, hospitality businesses, and audiences across the United States and Latin America.

Tourism Opportunities

Identifying collaborations and initiatives that connect visitor experiences with destination development goals.

Let’s Talk
Chef preparing a dish in a professional kitchen

EXPERIENCE / 04

Hospitality Groups

I work with hospitality groups to connect individual concepts with a shared business vision. My approach combines strategic direction, brand development, and market insight to support growth while preserving the identity of each brand.

Portfolio Direction

Clarifying how different concepts contribute to the group's positioning and broader business objectives.

Brand Development

Strengthening each concept's identity while creating meaningful connections across the portfolio.

Growth & Expansion

Exploring new markets, strategic partnerships, and commercial opportunities aligned with the group's vision.

Let’s Talk
Favio Jurado wearing sunglasses and a black shirt at an outdoor café

ABOUT

A Global Perspective
on Hospitality

I am a strategist, connector, and hospitality professional with an international mindset and a deep passion for gastronomy, culture, and meaningful experiences. My work bridges business strategy, brand development, and human connection to help hospitality concepts grow and make a lasting impact.

More About Me
Favio Jurado

Hospitality is not
just a business.
It is a cultural force
that connects people,
places, and opportunities.

FAVIO JURADO

PRESS

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